Tech Merchandise 

Whether you love it or hate it the tech revolution continues to gather pace and will only get bigger. Our daily lives already depend upon technology which provides brands with a great opportunity to interact with clients, stakeholders and consumers alike.

The Tech category

Tech merchandise is normally broken down into 6 categories.

• Cables

• Portable power

• Wireless charging

• Audio

• Wearables

• Gadgets

Why use Tech merchandise?

Before diving into the why please make sure  that you always use the best quality  merchandise that you can afford, in the case tech merchandise this is essential!

Poor quality items reflects badly on your brand and good quality items will be embraced into the recipients digital lifestyle which keeps your brand in front of the target market, maximises your ROI and the increase product lifecycle.

Good Tech products:

• Have a high perceived value

• Help people in their daily routines

• Are easily portable 

• Demonstrate you are on point

• Keep you connected

The latest trend….

All marketeers are looking for the WOW factor to stand out from their competition in a busy market place. 

Incorporating NFC technology into items is a great way to do this to further engage your audience. NFC stands for Near Field Communication which is a wireless technology that allows for the exchange of data between devices over a short distance, typically less than 4 cm. 

Developed in the early 2000s, NFC is built upon radio-frequency identification (RFID) technology, enabling two-way communication between electronic devices. This technology is embedded in many modern smartphones and tablets, making it easily accessible to a wide audience and so also making it a universal marketing opportunity. 

NFC's convenience and ease of use are making it a new and potentially pivotal tool in transforming marketing strategies / promotional marketing. Marketers leverage NFC to create interactive experiences that engage consumers more directly and personally and when implemented into a product can have “eye opening” effects.

It is very easily adaptable and can be used in anything from smart posters that offer exclusive content with a tap of a phone to NFC-enabled speakers, power banks, key tags, pens, charging cables or business cards these applications deliver additional marketing opportunities and immersive experiences for the consumer and innovative return on investment for the marketer. 

NFC opens up new avenues for creativity in promotional marketing and is especially relevant when incorporated into a tech item.

Brand your item inside and out with NFC technology!